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Day 4: Farm Fresh Express — Design + Present

Lesson Overview
Time 50 minutes
Objectives Design the mobile farmers' market sketch + create a marketing campaign flyer + present the market to another team
TEKS d(1)(C)
Deliverable Market design sketch (vehicle type, name, slogan, color scheme) + flyer/poster (mission, food types, 2 nutrition facts) + 3-minute pair presentation
Materials Chromebooks, H&L Workbook Ch 9 (pp. 153-154), brainstorm sheet from Day 3, large paper or Google Slides, markers, projector

Warm-Up (5 min)

WARM-UP: A truck pulls up to your neighborhood selling fresh fruits and vegetables. What ONE thing would make you actually walk over and buy something?

Take 3-4 responses. Bridge: marketing matters. Even a great mobile market fails if people don't know it exists or don't trust the food. Today's design phase covers BOTH the market itself AND the marketing campaign.

Activity 1: Design the Mobile Market (15 min)

Source: H&L Workbook Ch 9, p. 154, Step 4: Design Your Mobile Farmers' Market

Each team returns to their brainstorm from Day 3. They sketch the market on poster paper or Google Slides. The workbook requires:

  • Market name + slogan/logo + color scheme
  • Type of vehicle (truck, van, trailer, converted school bus)
  • Layout: how is the market organized? Where do customers walk?
  • Food display: how will the produce be arranged?

Teams divide the work, one student sketches the vehicle, another writes the slogan, another lists the food offerings. The whole team reviews before moving on.

Facilitation Tip

Push for SPECIFICS. "Market on Wheels" is a weak name. "Wilson Fresh" with a green-and-orange truck is concrete. Students who get vague need a prompt: "If I drove past your truck, what would convince me to stop?"

Activity 2: Create the Marketing Campaign (15 min)

Source: H&L Workbook Ch 9, p. 154, Step 5: Create a Campaign

Each team creates a flyer, poster, or social media post that gets the Wilson City community engaged. The workbook (p. 154) requires:

  • Mission statement (one sentence, why does the market exist?)
  • Information about food types (what's available)
  • At least 2 important nutrition facts that help the community understand the importance of the market

Connect this to the Day 4 Written Communication module from Week 5, clear, concise, and action-oriented writing matters.

Teams can use Canva, Google Slides, or paper. The flyer should be readable from 5 feet away (large fonts, contrasting colors).

Sample mission statements (project for inspiration):

  • "Wilson Fresh brings local produce directly to your neighborhood, fresh, affordable, and SNAP-friendly."
  • "Healthy food for everyone in Wilson City. No car needed."

Sample nutrition facts:

  • "Eating 5 servings of fruits and vegetables a day reduces heart disease risk by 30%."
  • "Local produce loses 50% less nutrition than produce shipped 1,000 miles."

Activity 3: Pair Up and Present (12 min)

Source: H&L Workbook Ch 9, p. 154, Step 6: Pair Up and Present

Each team pairs with another team and presents their market in 3 minutes. The presentation must cover:

  1. Name + slogan
  2. Why this market solves the Wilson City food desert problem (use specific data from Day 3)
  3. What food the market offers (at least 5 items from the local farm list)
  4. One marketing strategy that will get people to come

The other team listens and gives 1 piece of feedback using the feedback sandwich from Week 5 Day 2:

  • One thing the team did well
  • One specific suggestion to improve
  • One closing positive remark

After both teams present, they switch and partner with a different team.

DOK 4: If you were starting a real mobile farmers' market in Wilson City, what would be the BIGGEST challenge, getting the food, finding customers, or making money? Defend your answer with data from the Wilson City sheet.

Exit Ticket (3 min)

EXIT TICKET (Venn Diagram Comparison) · Printable PDF:

Compare YOUR Wilson City mobile market to a REAL farmers' market you have seen (Irving Farmers Market, Dallas Farmers Market, a local church market, or any you have seen).

  • My mobile market: _____

  • Real market for comparison: _____

Unique to MY Wilson City mobile market (2 things the real market does NOT do):

Unique to the REAL market (2 things my mobile market does NOT do):

SHARED by both (2 things both do):

Bottom line: In one sentence, what makes my market SPECIFICALLY designed for the WEST side of Wilson City (the food-desert zone)? (d(1)(C))

Submit your design sketch and flyer with this ticket.

Differentiation

  • Support: Provide a market design template with sections pre-labeled (Vehicle, Name, Slogan, Food List, Marketing). Provide a flyer template with the mission statement field pre-prompted.
  • Extension: Try the workbook's "Extra Time" activity, create a recipe using the fresh food from your market that you could share with the community.
  • ELL: Bilingual flyer template. Pre-teach: Mission = Misión, Healthy = Saludable, Affordable = Asequible, Community = Comunidad. Pair ESL students with bilingual peers as a co-presenter.