6th Six Weeks · 5 class periods (50 minutes each)
Learning Target
I can identify marketing careers, write and revise an ethical audience-specific message, define an entrepreneurial opportunity and its responsibilities, and use several kinds of data to defend a campaign decision.
Turnkey Week Structure
| Day | Focus | Required evidence | Canvas interaction |
|---|---|---|---|
| 1 | Click Factor | individual CTA plan, ad mock-up, test, and revision | private annotation Assignment |
| 2 | written communication + changing conditions | fictional Little Library message and fixed-source change analysis | retryable practice Quiz |
| 3 | Expert Edge | fictional consulting plan, original logo, responsibility/risk evidence | private annotation Assignment |
| 4 | Family Fun Pass | three-strategy comparison and evidence-based decision | private annotation Assignment |
| 5 | marketing synthesis | private four-page evidence brief, self-score, and revision | private Minor 3 Assignment |
TEKS
- d(1)(C): identify marketing career opportunities and work products (Days 1-5).
- d(3)(I): define entrepreneurship and identify an opportunity in a field of interest (Days 3 and 5).
- d(5)(C): analyze effects of changing societal needs and economic conditions on employment trends and career choices (Days 2 and 5).
Evidence and Platform Boundaries
- Required work is completed in Canvas or on paper. H&L App Exploration, Xello School Subjects at Work, eDynamic Unit 4.1, Google Applied Digital Skills, Canva, and Adobe Express are supplemental.
- Students do not create a real account, ad, post, sale, payment, contact form, QR code, testimonial, tracking claim, or collection of personal data.
- Urgency, incentives, price, popularity, income, and scarcity claims must be truthful and bounded. Expert Edge uses a fictional classroom plan, not a real business launch.
- Canva, Adobe Express, plain text, and paper are equal. Graphic polish is not scored.
- FYF remains the student-facing pathway story. The current MacArthur page lists Administrative Management, Entrepreneurship, Real Estate Marketing, and Sales Management under Business and Entrepreneurship; Digital Communication is a separate Arts/AV pathway. Public listings do not guarantee schedule, credential, placement, admission, or employment.
Materials
- Canvas paired guides, four two-page companions, the four-page Minor 3 brief, and the two-page rubric
- locked compressed FYF pp. 147-148, 222-230
- Chromebook or paper; optional Canva/Adobe Express; pencils/markers
- current BLS Market Research Analysts and Irving ISD CTE pages
Grading
Days 1-4 build the evidence. Day 5 is Minor 3 in the 6SW assessment map and remains unpublished until the Canvas review gate passes. Audience fit, ethical communication, entrepreneurial reasoning, data use, source labeling, career connection, and revision are scored. Platform use, public speaking, artistic polish, personal disclosure, and English mechanics are not scored unless meaning is unclear.