CCE Career & College ExplorationsIrving ISD · Grade 7

Six Weeks 6 · Week 3 · Monday

Day 1: Click Factor - Audience and Ethical CTA

Students will identify a marketing career opportunity and use supplied product evidence to create, test, and revise a truthful audience-specific call to action.

Daily Learning Contract

  • Topic: Audience and Message
  • Objective: Students will identify a marketing career opportunity and use supplied product evidence to create, test, and revise a truthful audience-specific call to action.
  • TEKS: d(1)(C)
  • Demonstration of Learning: Completed FYF Click Factor work plus a two-page individual audience test, visible revision, and career/work-product connection.

TEKS: d(1)(C) Evidence: FYF Click Factor work plus two-page audience test, revision, and career connection

Before Class

Default: one FYF workbook and device per student, one projector, and zero prints. Post the two-page companion and private annotation Assignment. Paper fallback is one front-and-back companion per student plus one collection tray; students use one route. Pairs compare CTAs and run the three-second test, but each student submits individual evidence. No real audience survey, student-data collection, tracking, public ad, account, link, H&L, or design platform is required.

50-Minute Flow

  1. Audience/action warm-up - 6 min. Identify what an ad asks a viewer to do.
  2. Sample CTA types - 9 min. Compare the approaches, then draft two truthful CTAs for one chosen product. The teacher may supply the remaining comparison examples.
  3. Build one FYF ad - 17 min. Headline, accurate description, CTA, hierarchy, and access cue.
  4. Three-second test and revise - 10 min. Viewer, teacher, or self-check names what is clear or confusing; keep before/after evidence.
  5. Career connection - 4 min. Name one marketing worker, work product, and next use of the result.
  6. Submit and cleanup - 4 min. One private route and material return.

Key and Trim Point

Minute 12: each student can point to one supplied fact and one clear action; if one-third invents urgency, pause and repair the model claim. Minute 30: every ad has audience, accurate description, CTA, hierarchy, and access. Minute 42: the revision answers test evidence, not decoration preference. Supply the second sample CTA and trim optional polish/share-out first; protect one FYF ad, individual revision, career link, submission, and cleanup.

Absence and Access

The locked FYF pages plus the two-page companion form the no-workbook route. Students may type, dictate, annotate, enlarge, or use paper. No real campaign or public sharing occurs.