CCE Career & College ExplorationsIrving ISD · Grade 7

Six Weeks 6 · Week 3 · Thursday

Day 4: Family Fun Pass - Data-Informed Decision

Students will identify how a marketing career uses preference, performance, and qualitative evidence to choose a strategy, name a limitation, and plan a next test.

Daily Learning Contract

  • Topic: Data-Informed Decisions
  • Objective: Students will identify how a marketing career uses preference, performance, and qualitative evidence to choose a strategy, name a limitation, and plan a next test.
  • TEKS: d(1)(C)
  • Demonstration of Learning: Completed FYF Family Fun Pass work plus a two-page individual goal, three-point evidence stack, decision rule, limitation, next test, and career connection.

TEKS: d(1)(C) Evidence: FYF Family Fun Pass work plus two-page evidence decision and next-test plan

Before Class

Default: one FYF workbook and device per student, one projector, and zero prints. Post the two-page landscape companion and private annotation Assignment. Paper fallback is one two-page landscape packet per student and one collection tray. Students decide individually after one pair evidence-sort. All Family Fun Pass data are fictional workbook evidence, not universal age-group claims; do not survey students, collect personal preferences, or track behavior.

50-Minute Flow

  1. Goal-before-metric warm-up - 5 min. Decide whether awareness, clicks, sales, trust, or broad reach is the goal.
  2. Read three evidence types - 8 min. Audience preferences, past campaign results, and focus-group quotes answer different questions.
  3. Compare three strategies - 12 min. Record two values/quotes plus a strength and weakness for each.
  4. Choose and defend - 12 min. Cite at least three pieces of evidence, including two numbers.
  5. Find conflict and plan a test - 8 min. State one limitation and the next result to measure.
  6. Exit - 5 min. Give the strategy, goal, strongest number, and one limit.

Key and Trim Point

Minute 12: every student names a goal before a strategy; if one-third picks by preference, project the sales-goal model. Minute 29: the evidence stack has two exact numbers and one quote/pattern with meanings. Minute 43: conflict, decision rule, limitation, next test, and exact result are visible. Influencer has the most past sales; Social has the most clicks. Supply the third-strategy comparison and trim sharing first; protect goal, evidence, limit/test, career link, submission, and cleanup.

Absence and Access

The locked FYF pages plus the two-page companion form the no-workbook route. Students do not need H&L, Xello, or an open web search.