CCE Career & College ExplorationsIrving ISD · Grade 7

Six Weeks 6 · Week 4 · Monday

Day 1: Audience and Sales Pitch Plan

Students will identify a sales or marketing career opportunity and use FYF pitch evidence to plan an accurate audience-specific hook, offer, benefit, and call to action.

Daily Learning Contract

  • Topic: Audience and Message
  • Objective: Students will identify a sales or marketing career opportunity and use FYF pitch evidence to plan an accurate audience-specific hook, offer, benefit, and call to action.
  • TEKS: d(1)(C), d(4)(B)
  • Demonstration of Learning: Completed FYF 30 Seconds to Sell work plus a two-page individual audience/assumption check, ethical boundary, career/work-product connection, and selected oral route.

TEKS: d(1)(C), d(4)(B) Evidence: FYF pitch plus individual audience, accuracy, career, transfer, and oral-route evidence

Before Class

Per student, have FYF pp. 241-243, a pencil, and one two-page companion by private Canvas annotation or print. Use one labeled tray or the private Canvas collector. Project this complete model: Audience: busy students. Fact: the fictional service offers 20-minute review sessions. Benefit: review can fit between activities. Safe action: compare the two session options. Boundary: do not claim the service guarantees a grade. Preassign Day 2 live, conference, recording, or AAC routes. H&L, a real product, a public pitch, and printing are not required.

50-Minute Flow

  1. Persuasion warm-up - 5 min. Identify a hook, reason/benefit, and request.
  2. Read SparkClean - 8 min. Label hook, offer, benefit, and call to action; flag any real-world claim that would need verification.
  3. Define offer and audience - 10 min. Use FYF Step 2-3 and distinguish audience evidence from assumption.
  4. Plan four parts - 12 min. Complete FYF Step 4 with concise, accurate language.
  5. Write the full pitch - 10 min. Complete FYF Step 5 and the companion evidence that the workbook does not collect.
  6. Exit - 5 min. Name one transferable skill and one sales/marketing career work product.

Key and Trim Point

At minute 13, students should be able to point to the hook, offer, benefit, and call to action. If one-third confuse a feature and benefit, contrast 20-minute session with fits between activities. At minute 30, require an audience situation and supplied fact or labeled reason. At minute 44, check the ethical boundary, career connection, and Day 2 route. Trim optional sharing first; preserve all four pitch parts and companion evidence. Collect one route and return workbooks.

Absence and Access

The locked FYF images plus the two-page companion are the complete no-workbook route. Students may type, dictate, annotate, enlarge, or use paper. The Day 2 route may be live, conference, recording, or AAC.