Irving Independent School District Smart Solutions

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TSA 2027 | Promotional Marketing

Canvas state
Unpublished

Individual · Marketing portfolio and possible on-site design challenge

Promotional Marketing

You will design a coordinated set of materials that promotes a TSA event.

Designing promotional materialsAssembling the marketing portfolioResponding to a new design brief

What you make or do

  • Create a promotional graphic, a wearable design, and digital signage that follows the year's event brief.
  • Submit a marketing portfolio PDF containing the printable and wearable designs, a direct link to the digital presentation, supporting explanations for each design, and the required copyright and consent documentation.
  • If you advance, create a new design for an on-site challenge and submit that solution as a PDF.

This year’s challenge

For 2027, promote Discover TSA: Open House & Recruitment Night at the fictional Edison Middle School. Design a print/social-media promotional graphic, a collectible chapter lapel pin, and an automatically advancing welcome presentation. Use the full brief for the school's colors, mascot, activities, and event details.

How the competition works

Before the event

Finish all three designs, make the digital presentation accessible, and submit the marketing portfolio by the official pre-conference deadline.

First round

Judges evaluate the submitted marketing portfolio to select semifinalists.

If you advance

After setup, complete, save, and submit a new layout and design solution as a PDF within one hour. Judges assess it without you present; no presentation or interview is listed.

Know before you choose: You submit the lapel pin design as part of the PDF portfolio. The official brief's weekday and date do not agree; ask your teacher to clarify that detail before putting the date into a finished design.

How your work is scored

Judges assess the print design, wearable design, digital signage, and supporting documentation. For semifinalists, they also score the new design's layout, response to the problem, effectiveness, and originality.

Download the official rubric or score sheet (PDF)

Open the scoring pages within the full event guide

Read the full 2027 theme or preparation information
Theme: You have been asked to develop a promotional marketing campaign for Discover TSA: Open House & Recruitment Night. The purpose of the event is to introduce prospective members and their families to the opportunities available through the Technology Student Association. The event will feature student demonstrations, interactive STEM activities, competitive event displays, and opportunities to meet current TSA members. Use the following information when creating your promotional materials: Event Name: Discover TSA: Open House & Recruitment Night School: Edison Middle School School Mascot: Emus School Colors: Green and White Date: Friday, August 1, 2027 Time: 6:00 p.m. – 8:30 p.m. Location: Edison Middle School Address: 1840 Innovation Parkway, Orlando, FL 32819 Printable Design A promotional graphic suitable for both print and social media advertising that promotes the event. Wearable Design A collectible lapel pin for the Edison TSA chapter. Digital Design An auto-advancing digital welcome presentation highlighting event activities, chapter accomplishments, and opportunities available through TSA
Official files to keep

Read the guide, current challenge, and updates together. This overview helps you choose; the official documents give the full requirements.

Guide evidence: 269–275. Annual sources checked September 10, 2026. These are national competition rules; your teacher will confirm any regional or state changes.

Interested in this event?

Use the notes sheet to check what this choice would involve.

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